Community Advocacy Manager [Assasin's Creed]

About Ubisoft & Shanghai Studio:

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six, to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

Created in 1996, Ubisoft Shanghai studio, is a vibrant and exciting place where our 500+ talents get opportunities to either co-develop great AAA blockbuster games, create cutting-edge online games or produce fun mobile games.

To learn more, please visit: www.ubisoftgroup.com

We are looking for a passionate and dynamic Community Advocacy Manager to build and engage a network of advocates within our gaming communities on Assassin’s Creed franchises. Your mission will be to recruit, onboard, and maintain strong relationships with influential players who can advocate for our games and help bridge the gap between our development team and the wider player base. You will ensure they have access to the latest updates, rewards, and exclusive opportunities to enhance their engagement and amplify our game's reach.

As a key member of our local Hub Engagement team, you will serve as a valuable point of contact for a wide variety of creators, including YouTubers, streamers, fansites, cosplayers, and podcasters,

reinforcing player voice to help support both in & out of game retention. You’ll engage with the community, monitor conversations, and build authentic relationships with players.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Core duties and responsibilities include the following. Other duties may be assigned.

Advocacy Program Implementation

• Develop and execute a structured Advocacy Community Program to nurture and grow our core advocate base while attracting and inspiring new fans to join our communities.
• Collaborate with the Community Developer and Global Content Creator Manager to champion advocates' needs and enhance player experiences.
• Identify, coordinate, and deliver opportunities/rewards in Discord, focusing on engaging creators and fostering community growth through creative and impactful initiatives.

Advocacy Program Engagement, Moderation & Reporting

• Create a positive, inclusive environment across various community platforms (e.g. Discord) to ensure all players feel welcome and valued.
• Respond promptly and professionally to advocates inquiries, feedback, and comments while maintaining a strong pulse on trending topics and key concerns.
• Act as a bridge between the advocates network and internal teams, effectively communicating player needs and priorities to enhance overall experiences, by proactively assessing advocates sentiment, reporting relevant insights, trends, and metrics to Community Developer and Global Content Creator Manager for continuous improvement in engagement strategies.

Community Engagement & Event Management

• Provides, delivers & follows-up in Discord on Local Opportunities/Rewards​ : Identify key creator opportunities that can both engage and grow our communities in the most creative and positive ways possible.
• Devise and manage contests & other events and facilitate the fulfillment of prize delivery when necessary.
• Plan, organize, and execute local events, including virtual meetups, webinars, and live streams to connect with the advocates community.

1:1 Social Media Engagement

• Community Interaction & Moderation – Engage with players across social media (YouTube, TikTok, Facebook, Instagram, X) and community platforms (Discord, Reddit, Steam), moderate discussions, and provide customer support redirection.
• Relationship Building & Advocacy – Develop active relationships with players, identify potential advocates, and strengthen connections with influencers and passionate community members.
• Communication & Reporting – Relay messaging effectively across channels, stimulate discussions, and create daily/weekly reports on community health, trends, and concerns.
• Live Operations & Support – Assist in live events, monitor outages, manage leaks, and provide real-time community updates during critical moments.
• Opportunity & Issue Identification – Track emerging player concerns, assess community sentiment, and relay insights to internal teams to address issues and optimize engagement strategies.
• Proven experience in a community management role, preferred within the entertainment or video gaming industries.
• Previous experience with user moderation and conversation management in a digital/online environment, including experience working with Discord and social media management tools.
• Strong understanding of social media services, mechanics, and trends; especially You Tube, Twitch, Instagram, Twitter/X, TikTok, and Discord.
• Background as a creative and knowledgeable gamer, comfortable with online communities and social media.
• Excellent communication skills in Chinese & English required.
• Ability to thrive in a highly dynamic environment working cross functionally with different partners.
• Strong project management skills, agility & solution driven mindset.

Benefits and Perks from Ubisoft Shanghai

• A minimum of 15 days paid annual leave
• Monthly meal and snack allowance
• Premium medical insurance plan and free annual health check
• Game Package: free access to Ubisoft games on PC plus a rich and expanding library of games & books
• Employee Assistance Program: wellbeing solutions, emotional support, and life coaching
• Jumpstart your growth: A rich resevoir of premium and exclusive learning resources to support your continuous learning, expand your skillset, and advance your career.
• 10+ staff clubs featuring weekly sports and gaming activities and events