UGC Marketing Manager

About fonio

We grew from $1M to $10M ARR in under 12 months and now serve 10,000+ customers.

Fonio is Europe’s market leader for AI phone agents for SMBs. Now we’re expanding globally and into new products.

We move fast, take ownership, give direct feedback, and avoid politics and unnecessary meetings.

Join one of Europe’s fastest-growing companies.

Your Role

You’ll build a UGC content machine at fonio.ai

Not influencer marketing in the classic sense.

Instead: systematic, scalable, data-driven creator management.

Recruit hundreds of micro- & nano-creators

Develop scripts, hooks & frameworks

Manage deadlines, quality & output

Analyze performance data and iterate constantly

Have an eye for what works

Organize payouts & operational workflows

Build processes & tools for creator tracking

What to expect:

Massive scale: We don’t think in 10 videos per month. We think in 400+ per week.

Full ownership: You’ll build this channel from 0 to 1, and then from 1 to 100.

Budget & speed: When something works, we scale it immediately.

Direct impact on revenue: At fonio.ai, content is a clearly measurable growth channel.

Fast-paced environment: No long decision chains. No politics. Just output.

What You Bring

Experience in UGC, TikTok, or Reels marketing

Strong understanding of viral hooks & storytelling

A great feel for creator dynamics

Exceptional organizational skills

Data-driven thinking (views, retention, hook rate, watch time)

High ownership & speed

Native-level German

Speak English at a business level

Bonus

Experience with creator-scaling models

Experience in B2B or SaaS

Experience with affiliate/performance structures

What We Offer

€60,000–85,000 gross annual salary + equity

On-site in Vienna

Relocation package

An extremely fast learning curve

A product that’s scaling massively

A growth story that’s only just beginning

Application Process

15-min intro call

45-min deep dive + short growth case

45-min culture & ownership conversation